Being a blogger, you're putting yourself out there, and you're likely to guage your success or even failure by how many people visit your blog, how many people leave comments, and how many people try to promote your blog.
If you get more people visiting your blog and leaving comments, it makes you feel good. It encourages you to write more and to participate more. What some people have a challenge with is truly understanding how to get more of all of the above, or how to make their blog successful.
Now, I know that some bloggers truly don't care about 'success'. They're blogging for themselves, and they really don't care about getting more visitors to their blog. If that's you, maybe you won't care about this post. But if you want to make your blog to get more visitors and comments than what it currently is, then you might find something useful in the following tips.
1. Post regularly
If you try to keep up a schedule of posting either every day, every few days, or every week, people will see you're active. They'll be more interested in engaging with your blog if it's active. If you haven't posted in a few months, they're going to wonder why they should bother leaving a comment or even promoting your blog. If you're not posting, they're going to assume you're not around and they'll leave. So post regularly and keep them coming back for more.
2. Have conversations
When people leave a comment on your blog, they're connecting with you. If you ignore them and don't reply, they're going to wonder why they bothered. If you reply to their comments, you make their effort worthwhile, and you encourage them to do more of it. People like to connect with others and have conversations. They like to be heard. Listen to your readers, and communicate with them.
3. Be yourself
Write as if you're talking. It makes it easier for people to read as it becomes a 'conversational style', but it also makes it easier to write. You can imagine talking about a topic in your head… write that down, word for word. You should find it easier to just write what you think.
Of course, if you're writing 'in character', then you need to put yourself into the mind of your character, and do the same thing. Write as if they're the ones thinking, rather than you. Translate it to text, and voila! You have a blog post.
4. Communicate with others
One of the best ways of getting visitors to your site and spreading the word about your blog is to visit other people's blogs of a similar nature and leave comments in their posts. As you communicate your thoughts with them about what they've written, they - and their readers - will click on the link to your blog (make sure you leave a link to your blog in the website field available when you post a comment) to see what else you have to say. This engages a community by bringing together like-minded blogs and bloggers as they leave comments on each other's blogs, increasing their exposure.
5. Help them, entertain them, or anger them
If you just drone on about nothing interesting, people might get pretty bored. No one wants to be bored, so you're likely to see very few visitors or communication on your blog. Even though you're doing the blog for yourself, if you're interested in 'being successful' you have to make sure you give the readers what they want to read. Present your content in such a way that it either helps them, entertains them, or angers them. Any of those 3 methodologies will get more people coming to your blog and leaving comments.
If you follow all the above tips, you're going to see an increase in visitors to your blog. You're going to have people commenting on your blog. And you're going to find your blog will be just that bit more successful than it used to be.