There's a secret to business that some of you might be aware of. It's the 80/20 rule. The way it works is that 80% of business comes from 20% of the clients, while 20% of business comes from 80% of the clients. The 80/20 rule is a centrepiece of improving business results, by helping to understand that if 80% of the clients are generating only 20% of the business, then there should be a greater focus on the 20% of clients who are generating 80% of the business.
We can apply this rule to anything, and this article is about applying it to blogging.
- 80% of your posts are meaningless
If you're writing 1 post per week for your blog, then over the course of a year you would have about 52 posts. Of that, 42 of them (80%) are rubbish, while 10 (20%) are fantastic! If you want more fantastic posts, you need to increase the effort you put into it.
Let's say you decide to write 3 posts per week, which is about 156 posts over a year. This means you will have 31 posts that are fantastic. You'll also have about 125 posts which are rubbish, but because you've increased your effort, you're also going to increase your exposure. More posts generates more interest. (I would even hazard a guess that if you increase your effort by 20%, then your results will be increased by 80%...)
Also, if 2 in 10 posts are fantastic, then if you are writing once per week, you'll do a fantastic post once every 5 weeks, on average. But if you're posting 3 times a week, then you'll do a fantastic post once every 1.5 weeks. That's going to get a much better response from your readers, and you'll have a lot more of them wanting to hang around and read your posts.
- Your website is a resource
Try to aim for 80% of your posts to be fantastic, instead of only 20%. Understand what your regular readers like and link back to on their own blogs, and try to write more of it.
When you can write some fantastic content that a lot of people link to, then your blog becomes a resource for others to share. The reason they want to link back to your posts is because they think you're good enough to share with their own readers. You eventually become the resource for the content you want to present.
Look at Crazy Kinux's blog for an understanding of how he's made this work extremely well for him.
- Delete your archives
Another interesting side effect is that the more content you have that is linked to from other sites, the more likely your content is going to be displayed first by Google. It will recognise that your site is a popular resource, and will show your site more often in people's relevant Google search results.
- Drop all the advertising, simplicity is better
Remember, 20% of your advertising is creating 80% of your income. Get rid of the 80% that is generating only 20% income or less. You don't need that much clutter on your site.
- Quit feeding at the trough
Why would they come to you for content that's already been posted somewhere else? Stop riding the coat tails of other people's posts and success, and start working on your own original blog posts.
If you can write about the source of something, rather than on what someone else has written about it, you'll get a much better response from your readers.
- Don't TRY to be a blogger, just BE one!
Do more writing. Care less about the crap, and care more about the quality. I have a saying sticky-taped to the top of my screen: "combine quality with consistency". Consistently create fantastic content, and you will achieve the success that you desire. (And if you don't desire it, why did you read this post all the way through?)
I hope this has been helpful. There will be more coming soon. Please leave your feedback and even your own suggestions in the Comments.